Modern Wrist is committed to protecting your personal data. This policy explains how we collect, use, and store your information when you visit our store or make a purchase.
1. The Data We Collect
We collect personal information that you provide directly to us, including:
- Identity Data: Your name and surname.
- Contact Data: Your email address, phone number, and delivery address.
- Financial Data: Payment details processed securely by our payment partners (Stripe/PayPal).
- Technical Data: Your IP address, browser type, and cookie data used to improve your shopping experience.
2. Why We Use Your Data (Lawful Basis)
Under UK GDPR, we only process your data if we have a legal reason to do so:
- Contractual Necessity: To process your order, manage delivery, and provide customer support.
- Legitimate Interests: To improve our website, prevent fraud, and conduct basic analytics.
- Consent: We will only send you marketing emails if you have explicitly opted in.
3. Data Sharing
We do not sell your data. We only share necessary information with trusted third parties to run our business:
- Service Providers: Delivery partners (Royal Mail) and payment processors.
- Technical Partners: Our hosting provider (Hostinger) and website platform (WooCommerce).
4. Data Retention
We only keep your personal data for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal or accounting requirements.
5. Your Legal Rights
In the UK, you have the right to:
- Access your data and request a copy of it.
- Rectify any incorrect or incomplete information.
- Erase your data (the “right to be forgotten”) in certain circumstances.
- Object to or restrict how we process your information.
- Data Portability to move your data to another service.
6. Cookies
Our website uses cookies to keep track of your shopping cart and analyze traffic. You can choose to set your browser to refuse cookies, but some parts of the site may not function properly as a result.
7. Contact Us
If you have any questions about this policy or wish to exercise your rights, please contact us at contact@modernwrist.uk. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO).